Petsmart - Digital Assets
Digital Assets
Mobile
App Overlays
Objective:
- App development team created an overlay mechanism that will be pushed to customers when there is a new app version to update to. The intention here is for a communication method that nudges customers to update their app.
- Request of a fun, illustrative element to engage customers, not a photographic treatment.
Digital Assets
Web Banners -
Gotcha Day
Objective:
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To build stronger connections within the PetSmart community as the favorite pet retailer by creating new reasons to visit the store. Have a monthly one day event to celebrate the day with décor, offers and giveaways
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Make Birthdays & Gotcha Days a key pillar of PetSmart’s brand experience, building on the existing loyalty offering and expanding it into a larger, omni channel experience.
Digital Assets
Email Modules - Final Closeout
Objective:
- Leverage clear-out messaging across site with Clearance Shop as a destination, plus a reminder there’s more in-store
- Drive on-site sell-through of Holiday assortment and any coinciding reset inventory
- I utilized existing Petsmart brand email templates with in-house evergreen photography assets to develop an email layout to meet campaign needs
Digital Assets
Web Banners - Omni Channel Promo
Objective:
- Campaign & tactics required the development of updated assets to support seasonal promotions.
- I utilized existing Petsmart brand templates / wireframes with in-house holiday themed photography assets to produce a variety of web banner assets.