Petsmart -
Digital Production
Digital Production Solutions
CTAs
Typography
Tier Iconography
Iconography
Omni Channel Examples
Treats Rewards
Spec Guidelines Support
Objective:
- Treats Rewards is an extension of the Petsmart brand that brings customers the opportunity to earn rewards. Members enjoy great benefits, starting on day one. Loyalty is rewarded and pet parents earn more as the relationship grows. Treats Rewards delivers on the PetSmart brand promise: Anything for Pets™
- With a main focus in making the Treats Rewards system easy to understand and use, I have helped to create and maintain solutions to the Treats Rewards usage guidelines for designers. Including specs for CTAs, typography, and icon development.
Digital Production Solutions
Ways to Shop -
Spec Guidelines Support
Objective:
- Ways to Shop is an extension of the Petsmart brand that brings customers the opportunity to be the best and smartest pet parents they can be. The design team’s focus has been within presenting all of the Ways to Shop and service options in a memorable way in order to create a clearer path to greater confidence
- I worked in the support of curating typography specs to properly read across different channels
Digital Production Solutions
Campaign Tile - 6 Up
Homepage Wireframe Updates
Objective:
- Collaboration with the web development team in creating better solutions for the typography specs on web card carousels, and tiles. Font sizing, alignment, and placement adjustments were worked on for these assets.
Digital Production Solutions
Large Promo Banner
Medium Promo Banner
Small Promo Banner
Feature Banner
Landing Page
Web
Wire-
Frame Updates
Objective:
- To curate and maintain Petsmart’s wireframe collection for web assets. Refinement of structure, size, typography specs, and the buildout of guides for designers.
- Built a refined set guidelines for this selection of asset wireframes for designers to follow